Nuttier than a jar of Planters
December 08, 2002

I do so love Los AngelesLife as an 'eco-stylist'

Danny Seo, the 25-year-old Martha Stewart of the organic set, speaks softly, but in that rapid-fire tongue so characteristically New York. He rattles off the eco-friendly elements of his ensemble, which he has worn to an important eco-friendly gala in Los Angeles populated by newly eco-friendly celebrities. "This," he says, pointing to his delicate wrist, "is a solar-powered watch. I'm wearing vegetarian shoes from England -- Paul McCartney loves these." His tie, he says, was picked from a clothing designer's trash bin. But the outfit is just the beginning: "It's all about eco lifestyling."

Seo, the erstwhile teenage environmental activist who won a place in Oprah Winfrey's heart after writing several books on organic and altruistic living (including one with Deepak Chopra), is leaving the East Coast, repositioning himself as an "environmental lifestyle consultant" and moving to Los Angeles. Here, he's working every angle, pitching himself as TV-show host, starlet fashion stylist and celebrity companion. Where better to establish oneself as the last word in the latest fad?

"A lot of trends start at the upper-income levels," says Seo. "What I don't want to do is start mainstream and work my way up. It goes the other way around."

Why fight long and hard to pass on good ideas wrapped in New Age junk to the teeming Masses when you can hang out at parties, go to hip, happening spots and pass on good ideas wrapped in New Age junk to the Glitteratti and have them inflict it on the Masses?

Posted by Jody at December 8, 2002 04:39 AM

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