Is Nothing Sacred?
August 12, 2002
Guardian Unlimited Observer -- The bare essentials
Streaking needs courage that is best bottled. Think about it for too long and you're bound to come to the conclusion that it's not worth it.Unlike Messrs Mutton and Bain. Their sponsored arrival towards the end of the Bledisloe Cup match between Australia and the All Blacks in Sydney last weekend was calculating as well as cold. They had done a deal with Vodafone to invade what was space already paid for by a rival telephone company. Naked guerrilla advertising.
Fully clothed yet exposed, Graham Maher, the head of Vodafone's Australian arm, admitted he'd agreed to the suggestion by Brett Mutton that he and his friend Aaron Bain streak wearing the company's logo.
Pretty soon even burping in public is going to have sponsorship....
Posted by Jody at August 12, 2002 08:01 AM
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